Meile Group

Quality is the vitality of an enterprise and the core strength of creating a brand. The brand of an enterprise has become a top priority for its survival and development, and brand strategy is built on the quality of the enterprise's products. Only with excellent product quality can the enterprise stand invincible in the market competition. For more than 20 years, we have always prioritized quality, strictly controlled raw materials, and even exceeded national standards according to national standards We strive to produce various types of products, and resolutely refuse to let any problematic or defective products leave the factory Wang Guobao, Chairman of the Board of Directors of Meile Group, shares his business "secret" - strengthening strength, practicing internal skills, and never giving up on the pursuit of quality for the company's products.

Shared bicycles bring new opportunities to the bicycle industry

In January 2010, Meile Group and Shanghai Phoenix Bicycle jointly established Shanghai Phoenix Company, becoming the second largest shareholder of Shanghai Phoenix. The important production base was relocated and renovated and settled in Danyang. According to statistics, the production and sales of bicycles in Shanghai Phoenix increased significantly in 2016, with 2.9032 million bicycles produced and 2.9095 million sold, with year-on-year growth of 35.12% and 36.12% respectively.

In the first quarter of 2017, Shanghai Phoenix Bicycle Jiangsu Co., Ltd.'s bicycle sales reached 1.15 million units, a year-on-year increase of 215%. All of this is thanks to the favorable opportunities brought by Shanghai Phoenix holding hands with OFO shared bicycles. It is reported that OFO is one of the two giants of shared bicycles. As a well-known old brand, it has taken the lead in exploring the overseas OFO shared bicycle market and is also the only supplier of OFO's overseas market. Shanghai Phoenix has a strong bicycle supply chain integration capability, a mature bicycle production and research and development quality control system, and fast and economical procurement advantages, which are not fully met by other production oriented companies in the same industry. Zhang Daohu said that the current sales situation of the "Phoenix" brand bicycle market is good, and the order supply is in short supply. The company not only produces shared bicycles but also more than a hundred types of high-end bicycles from the Phoenix brand. 50% of the products are sold to the domestic market and 50% are sold to foreign markets.

Why Shanghai Phoenix can achieve counter trend growth against the backdrop of the sluggish traditional bicycle industry is closely related to Meile Group's complete bicycle industry chain production line.

As an executive shareholder of Shanghai Phoenix Bicycle Co., Ltd., Meile Group has been engaged in the production of various bicycle components for many years. Its subsidiaries include Jiangsu Meile Rim Co., Ltd., Jiangsu Huajiu Spoke Manufacturing Co., Ltd., Jiangsu Xinmeiya Transmission Parts Co., Ltd., Jiangsu Xinlunmei Alloy Development Co., Ltd., and others. Among them, Meile Rim is the largest steel rim production base in Asia, with an annual production performance of 15 million rims; Huajiu Zhangtiao is a wholly-owned enterprise under the Phoenix listed company, which ranks first in both industry scale and quality. It produces spokes for various bicycles, electric vehicles, and motorcycles, with a global market share of about 20%; Xinmeiya Transmission is an important large-scale joint venture with industry leader Guimeng, ranking second in terms of production volume. The complete set of production technology and equipment is imported from abroad. Meile Industrial Park also has subsidiary companies involved in the auxiliary manufacturing of numerous components such as electroplating, baking paint, spray molding, electrophoresis, injection molding, welding, frame manufacturing, mold manufacturing, cardboard box manufacturing, wheel weaving, etc., distributed within the industrial park, forming a vehicle manufacturing environment with obvious advantages in industrial chain manufacturing.

The picture shows the shared bicycle production workshop

The rise of shared bicycles has indeed brought new industry opportunities to Shanghai Phoenix, but product quality is the core strength for Shanghai Phoenix's long-term success. Zhang Daohu said that a bicycle is composed of over 300 components, and the company has a strict inspection standard for each component purchased and delivered. After the entire vehicle is assembled, each batch of vehicles also undergo a round of spot check performance testing. The cycling track in the park is prepared for dynamic experiments on outgoing bicycles. At present, the company is actively building a new testing center, and will soon build the largest testing center in East China. The mileage, safety testing, fatigue testing of the frame, and electroplating testing of components will all be conducted here. Professional testing equipment, personnel, and standards will conduct comprehensive mechanical and surface testing for every bicycle produced by Phoenix, providing protection for every rider riding Phoenix.